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17 October 2008
IPAs Night of the AdEaters sponsored by ThinkBox.
What a let down.
After such hype about an event described as ‘a global phenomenon with shows in more than 150 cities across 52 countries, offering just over 5 hours of non-stop action’, it would seem, unfortunately, its’ appeal did not make it as far as London.
It’s hard to work out what the worst part of this evening was; the man dressed as a elderly lady attempting to rap, who was supposedly our host, or the 8 or 9 minute intro to the show reel itself, in which a welcome phrase was shown in every language imaginable, much to the annoyance of the waiting audience who soon entertained themselves with a game to throw our free luminous glow sticks onto the stage from each corner of the auditorium. When one of the lucky sticks did reach the stage, it was received by huge cheers; from the now bored-therefore-easily-amused crowd. And this was only followed by a string of TV ads with no structure or creative critique as might be expected, after paying £25 for a ticket.
Half way through the sell out event had lost over half its’ attendees.
Having said all this, there were a handful of brilliant pieces that filtered through, such as this, which I thought was a particularly powerful ad....
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10 October 2008
Get your Google Goggles at the ready... Its safe to go out again
No longer will you regret those late night emails to the ex
Will Mail Goggles be a life-saver?
Google's plan to make every aspect of our lives better is back in force with a service that will block you from sending drunken mail you'll later regret.
Users can activate a feature called Mail Goggles (like beer goggles, but with mail... you get the idea) and then will be forced to answer a series of mathematics questions when they try to go to Google mail. If they can get through them, they'll be deemed coherent enough to send the right message.
The default setting for the service is only to kick in on weekend nights, but Google is kind to all, including the raging alcoholics, so you can change it to all the time if you prefer (or if you just really like maths problems).
Did I...? Oh no...
"Sometimes I send messages I shouldn't send," said Jon Perlow, a Gmail engineer who developed the program, in the Official Google Blog.
"Like the time I told that girl I had a crush on her over text message. Or the time I sent that late night email to my ex-girlfriend that we should get back together."
If your currently trying to get out of a date you set up in a whisky-filled fug last Friday, then head on over to Google Mail, hit 'Settings' then move onto 'Labs'.
It can't undo the mess you've got yourself into with weird Irma from that sticky club, but it can stop you doing it again...
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