Blog
25 February 2009
Garden for a Living London
As part of our ongoing support for charitable organisations Pomegranate undertake a select amount of not for profit projects.
Pomegranate have recently completed a small brief of work for Garden for a Living London, who promote to the people of London the importance of generating more wildlife sanctuaries inside Greater London.
"There are over three million gardens in Greater London – 3,267,174 to be precise. That’s an area of 37,942.09 hectares*.
In the face of climate change and habitat fragmentation, this massive expanse of green space has enormous untapped potential for both people and wildlife.
London Wildlife Trust’s Garden for a Living London campaign is calling on city gardeners to pledge to do one thing to create a wildlife and climate friendly garden, and help transform the capital’s three million gardens into a network of mini nature reserves. Pledge online now!"
Pomegranate have helped Garden for a Living London in their campaign by creating a new folder to house their promotional items and info packs.
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13 February 2009
Design Finds of the Week
This week's theme centres on mugs. No, not all us hardworking design folk but the ones you drink out of.
The first comes from quirky website iwantoneofthose.com, with its ingenious On Off mug. It lets you know how hot/cold your cuppa is, helpfully avoiding those burnt lip moments and those horrible swigs of freezing cold brew! When full of piping hot liquid the cup turns white and displays the word ON and, as it cools, turns black with the message OFF in white letters. Sheer brilliance!
The second comes courtesy of Studio Psyho and will bring a smile to any grumpy grog on a Monday morning! When viewed from above it displays a big grin and a pair of eyes. It's even got room to hold your breakfast muffin. How lovely!
Which mug are you?
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13 February 2009
Spread Your Brands Word!
One of this week's best interactive branding finds is the Bus Slogan Generator, discovered by one of Pomegranate's designers.
http://ruletheweb.co.uk/b3ta/bus/
The possibilities are endless!
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13 February 2009
Time to Ooze Brand Confidence
With the economy in as depressing a state as it's ever been (according to the news), companies all over the world are faced with an ongoing fight for survival. And whilst many firm's marketing and advertising budgets have been the first things to go, it is actually those who continue to invest that are more than likely ride out the storm. Not rocket science really.
Maintaining brand awareness is vital and, now more than ever, consumers need to have confidence in a brand. Thankfully, there is an easy and intelligent way to give it to them!
Pomegranate is a specialist in branding communications, using its unique Brand Confidence™ model to get brands back on track and heading in the right direction.
As well as providing insight into how we achieve such magical results, it's also fun to watch! View it here: http://www.pomegranate.co.uk/brand_confidence
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13 February 2009
Lighten Up!
What do you get if you combine a torch, a camera and the night sky? The amazing photographic art of Welshman Michael Bosanko, that's what.
No words needed here really - the amazing technique he discovered by accident on holiday a few years ago has produced some truly fantastic imagery.
Take a peek at his website http://www.michaelbosanko.com/
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13 February 2009
CompareTheMeerkat.com!
This has to be one of the funniest adverts on TV at the moment and a very welcome relief from the dreary comparison site adverts that we've been subjected to in the past. For those of you who haven't seen it yet, here is the link.
http://www.youtube.com/watch?v=NsomzcXsfds
Also, if you've got a spare five minutes, it's worth logging on to www.comparethemeerkat.com. Too much fun to be had!
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12 February 2009
The latest Pepsi reinvention - or is it?
Few design-related websites have failed to pass comment on the newly released Pepsi rebranding so of course we're having our say too!
Here at Pomegranate we are failing to feel the love of the new logo and typeface. Some say it's reminiscent of the Korean flag while others say its looks like a marble. Others say it might even be a hoax, done purely to reinvigorate awareness of the brand. I'm sure we'll find out soon enough!
If it is real however, I think one phrase sums it up really - if it ain't broke, don't fix it! Sorry Mr Pepsi.
We'd love to hear what you lot think...
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