Last Friday the Pomegranate team took part in a game training session run by Matt and Dan from The Game Trainers. We had an incredibly productive 4 hours; we learnt some great new ways to enhance our in-house...
POST BY: Sarah Verrall
Gamification guru Gabe Zichermann recently published an article entitled ‘Bitcoin: The First Universal Loyalty Program Currency.’ Gabe argues: “if there was a virtual currency that could be easily...
POST BY: Sarah Verrall
We have recently started a new series of articles named 'Inside Series', that will give you some insights into the interesting topics we are currently working on.
The first issue of this series is ready to...
POST BY: Sarah Verrall
Last year, our Project Manager, Magda, made the brave (and slightly crazy) decision to run the 2013 London Marathon. The London Marathon consists of 26 miles and 385 yards, and is something that requires a great deal of training...
POST BY: Sarah Verrall
The use of game-mechanics in non-game situations and applications is currently a very ‘hot topic’ in the marketing world, as marketers look for new ways to drive deeper customer engagement by capitalising on the inherent human desire to...
POST BY: Duncan Thomas
If you have been following Pomegranate's regular posts on Gamification, you will be aware of how we are investigating the array of benefits, and equally disadvantages, of using Gamification in...
POST BY: Sarah Verrall
Those of you who have been following the Pomegranate team are no doubt becoming accustomed to the term gamification, and equally how contentious it still is. This post is the first in a series that steps away from the...
POST BY: Jamie Foulston
We have recently started a new series of whitepapers aptly named 'Challenge Series'. Working closely with Andrew Armour of Benchstone and Steve Hemmings of...
POST BY: Jamie Foulston
Read our latest insights into how you can leverage the fundamental elements of 'Play' and use them in your Gamification strategies. The days of indiscriminate leader...
POST BY: Jamie Foulston
Back in Nov 2011 Gartner placed Gamification as nearing the peak of inflated expectations on it’s tech industry hype cycle. Over six months later the hype is well on the way to reaching saturation point before the inevitable...
- 1 of 3
- ››
