
Back in Nov 2011 Gartner placed Gamification as nearing the peak of inflated expectations on it’s tech industry hype cycle. Over six months later the hype is well on the way to reaching saturation point before the inevitable...



Back in Nov 2011 Gartner placed Gamification as nearing the peak of inflated expectations on it’s tech industry hype cycle. Over six months later the hype is well on the way to reaching saturation point before the inevitable...


Gartner have been publishing the hype cycle on an annual basis since 1995 as a way of monitoring emerging technologies. We think it is a great way to keep an eye on some of the broader tech trends that are, or shortly will be, influencing the...


We have trawled the web and experimented with the latest apps that are trying to push the boundaries of gamification. After much deliberation we can now present you with a quick round up of some of the...


At Pomegranate we admit (sometimes) that other agencies also have amazing ideas... right this minute i have applauded Y&R Dubai for their brilliant idea about using coffee cup...

Layar have been experimenting with augmented mobile techniques for some time, but now they reckon they have the tech to kill the QR code.
Check out this link at...


I am not a huge fan of the monarchy. In my head a slightly queasy association with scones, small yappy dogs and talcum powder hovers like a miasma over general sentiments of republicanism and a deep...