THE CHALLENGE bluesource are messaging environment specialists with over 10 years experience in managing and optimising information and collaboration technology.
Pomegranate were brought in to refresh the brand's look and feel and to produce new marketing material and customer relation tools to help promote the business and grow a strong, recognisable brand.
THE SOLUTION
Pomegranate developed a complete suite of branded imagery with a new style that bluesource could take ownership of. The new image style has been aligned with sectors within bluesource, giving their brand a new lease of life and providing immediate differentiation between the sectors of bluesource.
Pomegranate also worked with bluesource to breath new life into their offline collateral. The designs were brought up to date with the company's new direction and refreshed look and feel. Documents included in the design refresh were; datasheets, case studies, folders and brochures.
Additionally, Pomegranate designed and produced several email marketing campaigns, to match the new brand style to promote various areas of the business and to promote bluesource's events and webinars. The email marketing campaigns were sent using Pomegranate's own email marketing solution, PomeMailer providing bluesource with accurate and extensive reporting data.
THE OUTCOME bluesource's new look and feel has taken them to a new level of professionalism, with their clean and contemporary outlook, the aesthetics of all their communications have benefitted as a result.
