Brand Confidence

Our Brand Confidence model provides clients with clear project focus and complete transparency at every step along a project's lifecycle.

Brand Confidence provides clients with ultimate confidence in the way their brand message and proposition is communicated across varying marketing channels. Whether you are looking to launch a new product or service, establish market dominance or break into new territory, our Brand Confidence model will ensure consistency through all your online marketing communications.

UNDERSTANDING BRAND CONFIDENCE
Brand Confidence is developed around five principle stages: knowledge, strategic vision, creative expression, production and evaluation. The model is a cyclical process with consistent measuring and analysis undertaken at every phase.

1. KNOWLEDGE
Knowledge is the journey of discovery, every successful project is founded on the complete understanding of our client's environment and the challenges they face. We immerse ourselves in the clients organisation, analysing the internal and external dynamics of the business. Using methods that span the conventional to crowd sourcing, we address areas that can play a crucial part in successful marketing and sales.

Benchmarking
Brand & Comm's audit
Audience profiling
Customer journeys
User experience
Competitor analysis
Online analytics
Variable testing
Sales metrics
Lead scoring
Datacapture techniques

2. STRATEGIC VISION
During Strategic Vision we distil the information captured during the Knowledge phase, extract the key facts and provide an effective marketing strategy for your product or service. Strategic Vision develops from the roots of achieving your business objectives, guiding the project through communications methods, selecting correct channels and onto lead monitoring and nurturing. At every step we involve the your internal business teams to ensure our solution is both manageable and results driven.

Business mapping
Proposition development
Audience targeting
Channel selection
Messaging
Content marketing
Website
Social Media framework
Lead nurturing strategy
Design planning

3. CREATIVE EXPRESSION
Visual stimulation, customer engagement and brand recognition are all established through creative expression. This is the phase where the strategy comes to life, the messaging takes on a voice and the brand's identity is conveyed through the chosen applications. Our creative team will consistently carry your messaging strategy across all communication channels, ensuring maximum impact and measurable recognition.

Website & UI design
Mobile GUI
Information Architecture
User Experience & Interface Design
Content Creation
Emarketing
Campaign generation

4. PRODUCTION
Bring in the techies! Executing an integrated marketing project often requires complex system architecture, whether this is interfacing client systems, deploying a comprehensive website infrastructure or integrating mobile apps.

During the Production phase we employ rigorous quality control checks and testing procedures to provide total confidence prior to the live release.

Content Management & Technology Solutions
System setup
Mobile

5. EVALUATION
Test, measure, develop... The success of our projects is reliant on constantly analysing reliable and informative behavioral data. We take analysis points that are applied during production and use these to establish patterns in your audience's response.

Social Media Monitoring
Web analytics / Conversion tracking
Lead scoring
Emarketing
Behavioural analysis
Insight team creation

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