[dt_gap height=”50″][dt_gap height=”50″]The travel industry is a sector that has probably experienced the most changes during the digital revolution. The user/customer journey related to a trip begins weeks (sometimes even months) earlier than the trip itself, when a user starts to envision, search, compare, plan, book or organise their holiday.
[dt_gap height=”50″][dt_gap height=”50″] On March 31 and April 1, a two day conference and event about UX was held in Oxford, at the Said Business School – UX in The City. As a Digital User Experience agency, we couldn’t miss this amazing learning opportunity and so attended both days of the conference which was aimed […]
[dt_gap height=”50″][dt_gap height=”50″]Smashing Conference is a series of events around the world aimed at sharing the latest trends in web design and front-end development. Some of the finest thought leaders in the world are led by Vitaly Friedman and the Smashing team to deliver exceptional conference experiences every year.
There are few people who would argue that the advent of digital technology has changed the face of almost every industry in the last 15 years – from IT to e-commerce, finance to marketing, the list goes on.
The concept of User Experience Design has been around for a long time. The field, as we refer to it today, has emerged over the last 25 years as a revolution in the software industry, however purists will maintain the concept of UX in a digital context is a whole separate entity.
[dt_gap height=”50″][dt_gap height=”50″]With so many possible ways to structure a business, it can be a challenge to know which path is the right one to follow. With the costs and responsibility associated with employing full-time staff, many businesses opt to outsource projects to specialist freelancers.
[dt_gap height=”50″][dt_gap height=”50″]In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how.
[dt_gap height=”50″][dt_gap height=”50″]In a world where we are increasingly turning to technology to provide us with the solutions to our problems, brands, in return, are upping their game when it comes to implementing new methods of satisfying our constant need for instant gratification.
[dt_gap height=”50″][dt_gap height=”50″]Before the Internet took over travel bookings, people used the services of travel agents to plan their holidays. With travel agents, customers could discuss their desires, needs, and priorities, and expect a proposition specifically tailored to meet those need.
[dt_gap height=”50″][dt_gap height=”50″] As our world continues to become more digital, the terms ‘user’ and ‘customer’ are often referred to interchangeably in the scope of designing effective online experiences; so much so that they have started to merge into one single definition.