Generating demand for your business
Generate specific demand for your products and services
Today’s B2B purchasers are more sophisticated than ever. Often, it’s your newest competitors who are out there using the latest tools. That’s why your new business prospect is a much more complicated fish to catch – and why you need Pomegranate.
You need opportunities to convert key decision makers. Pomegranate has the tools and the talent to help your sales and marketing teams engage audiences in many novel ways.
Build confidence and credible awareness, nurturing and interacting at every step. Deploy an orchestrated array of communication touch points.
We’ve streamlined the process to put it all at your finger tips.
We Understand
Study the landscape then dig for gold
We start by immersing ourselves within your business, seeking the crucial insights which will make the difference. We identify challenges and the benchmarks for success. Working from the inside out, we look for the factors that create buyer interaction – and how we can influence them. It’s a continuous process, because your competition doesn’t stand still.
We Attract
See customers on your radar and bring them in to land
Key decision makers develop perceptions of your business through complex circles of influence. To move the people you want from those 'outer circles' towards direct contact, we look deeper at those involved in the buying process: the gate keepers, influencers and the money holders. It’s the start of a touch point strategy that maps the primary attraction points and sets out your routes to closer engagement. Our touch point maps encompass SEO and search techniques, spanning news groups, social arenas and mobile apps. Once you see them working, you’ll want to use them even more.
We Engage
Build compelling links which just get stronger
Marketing success demands real engagement. Developing attraction is the first step in building your inbound marketing engine. Engagement is step two - an involved and often emotional stage in the buying process. Its many elements stimulate the positive customer experience you want to give.
From the aesthetics of creative brand expression into the deeper areas of messaging and personalised content delivery – it’s a bit like falling in love. We use technology to provide the feel of 1-2-1 communication, increasing conversion rates and developing the true value of customer relationships.
We Capture
Ignite that enthusiasm for than just a warm glow
Whether it’s a direct sale or ongoing commission, results are what ultimately count. Somehow the interest and the leads must convert into retained relationships. We bring your marketing delivery alive, from information downloads and trial software activations through to social conversations and online events. Each activity incentivises users to interact further. The information they willingly impart feeds into the response and nurture process.
We Nurture
Love the hand that feeds your customers
Continuous nurturing is an essential part of any sales pipeline. By fusing technology with established marketing and sales techniques, you can start nurturing each prospective customer from the earliest interaction.
Response and re-engagement techniques become natural parts of your communication channels. We build the nurture strategy around your business and your audience, to deliver the correct timely response. Efficiently designed, it’s almost effortless.
We Measure
Monitor your campaign’s vital signs
Intelligent data breeds creative confidence. You can refine your marketing approach, message or proposition based on real facts. You’ll know what’s working, what to tweak and when there are breaks in the system.
Pomegranate consolidates the data points, drawing information from across the marketing channels, from the website analytics to in-depth assessments of social media activity. Together, we interrogate the facts to give you astonishing insights and an unprecedented level of finger-tip control.
To find out more about how we build your marketing strategy, visit Brand Confidence.
