THE CHALLENGE
The online insurance market is extremely competitive with hundreds of companies promoting similar offerings to a range of audience demographics. Clickformation Ltd approached Pomegranate because they felt that one demographic in particular was not well catered for.
The challenge set for Pomegranate was to establish a new brand of independent insurance websites that would focus on making the process of choosing insurance cover less daunting for young individuals and young families.
THE SOLUTION
An apple a day keeps the doctor away. From naming and identity creation to illustration and website design Pomegranate constructed the Healthy Apple brand.
The design of the website reflects the brands accessible approach to health insurance. With its positive colour palette, engaging interface, simple messaging and quick quote facility arranging insurance needn't be a stressful process.
THE OUTCOME
Healthy Apple has been a complete success with users enthusing about the simplicity of the process and many top name heath insurance providers getting on board early on. Due to the success of Healthy Apple Pomegranate were commissioned to create an accompanying website to sell Life Insurance products to the same demographic. The result of which was the launch of LiveSure.
