Why emotions matter when designing user experiences
So, in a world where people are being distracted every 11 minutes on average by digital interruptions, a new approach to designing user experiences is required. One that goes beyond pure functionality.
Emotional Ignition™ in principle
We employ a number of techniques to design emotional stimulation into our user experiences, from game mechanics through to flow pyschology. Achieving the correct balance between the left and right brain ensures that the user gets the fluid practicality they demand from their digital experiences as well as an enhanced satisfaction that is delivered through emotional brand engagement.
No fuss functionality
We collaborate with our clients and their users to create a user experience that works.
We use behavioural research to ensure the user journey exceeds user expectations
We combine function and emotion to design successful digital solutions across the connected web.
Thoughts on user experience…
Our very own Duncan Thomas will be judging in December at the newest and latest award ceremony to acknowledge the CX industry, the UK Digital Experience Awards 2016 (UKDXA) at the Park Plaza Riverbank in London. This unique daytime event is attended by over 100 companies allowing these businesses from across the UK to compete with the best of the best.Read more