Why treating business goals and user goals equally makes sense
User experience is where they overlap
User experience is the place where these two sets of goals overlap and, if considered simultaneously, brands can deliver experiences that drive business value and create satisfied, loyal users.
What does winning together look like?
Considering business and user goals equally we can help defragment digital communications to design more effective, joined up user experiences. We rake out the redundant parts of the marketing mix and accurately direct the use of branded content and social integration.
Winning together ensures user experience is never comprimised, and that benefits everyone.
Thoughts on user experience…
Our very own Duncan Thomas will be judging in December at the newest and latest award ceremony to acknowledge the CX industry, the UK Digital Experience Awards 2016 (UKDXA) at the Park Plaza Riverbank in London. This unique daytime event is attended by over 100 companies allowing these businesses from across the UK to compete with the best of the best.Read more