Insight & Understanding
Insight and understanding allows us to get to the heart of your business objectives and create a synergy between these and your users’ goals. We also provide insight on how your users interact with your digital services on a functional and emotional level to be able to design joined up, stimulating user journeys.
Our opinion is that insight and understanding are crucial for achieving success but also know that, on occasions, unnecessarily bloated research projects can delay progress. To this end we have made a conscious effort to be able to provide insight for businesses of any size in an agile timeframe.
How we can help you
- Have you defined your audience segments?
- Have you created audience personas?
- Have you identified your users red routes (key tasks)?
- Do you use a user-centered approach?
- Do you conduct regular user testing?
How insight has helped our clients…
“Pomegranate’s professional approach gave us confidence from the word go and, within a short space of time, we gained an incredible insight into our somewhat unique community.”
CEO, SOCIETY OF GENEALOGISTS
Our team can deliver