With the male grooming industry growing at an impressive rate, Jacks extensive industry experience and unique customer insights, were not being utilised to establish a dominant brand for growth. Jacks had a vast untapped potential, that needed to explode into the market and Pomegranate were selected to make this happen.
THE SOLUTION
Pomegranate transformed a local London barbers into a successful national male grooming brand.
The Jacks Of London project started from a complete brand creation, we immersed ourselves into the business (then called Razors) to absorb fundamentals behind its local success. From distilling the unique differences and the real impact points we developed the individual brand platform that established the power of the voice to the market.
The brand and communications strategy was then consistently driven through every customer touch point, carefully applying the Jacks experience across all areas from the branded environment into customer loyalty schemes. The website formed a crucial part of the communication channels, this enabled us to not only develop targeted awareness programmes and create attractive customer relationship techniques, in addition we were also able to capture considerable customer insight. This information led us to the deployment of some specialist revenue generating areas, from corporate schemes to geo targeted incentives.
THE OUTCOME
Jacks has become an established and dominant leader in the male grooming sector, evolving from a small service led business into now encompassing a national network of barbers.
Jacks has now been runner up three times, in the Hairdressing awards for breaking new ground in marketing and website development.
They have also been nominated for the British Franchise Awards and the Jacks team never stop striving to offer the customer the most stimulating experience you can achieve in the barbering sector.
Pomegranate continue to work with the Jacks team, evolving the brand inline with customer trends and increasing the exposure across multiple marketing channels and harnessing the combined Pomegranate / Jacks enthusiasm for innovating communications to the audience.
