THE CHALLENGE
Junta42 are US based content marketing specialists who unite talented writers with companies looking for engaging content for their marketing materials. From Social Media content through to print work and events Junta42 supply the market with skilled writers ready and waiting to help companies produce marketing material of all kinds.
Pomegranate won a competitive pitch to complete an extensive project re-designing and re-structuring the Junta42 website to create a more approachable and intuitive user experience.
THE SOLUTION
The objective of the project was to influence prospects in need of content to submit a brief to Junta42 in order to benefit from the extensive network of content creators. Pomegranate designed and programmed an intuitive project submission module and an extensive content vendor directory to improve the user experience and to clearly communicate the benefits of the Junta42 proposition.
The new elements of the site allow Junta42 to manage the matching process in a more effective manor and the refreshed look and feel provides a much clearer and more intuitive user journey.
THE OUTCOME
The redesign and re-structing of the website has led to an increase in quality web traffic with more brief submissions and a growing subscriber database.
So if you need quality content you now know where to go.
