THE CHALLENGE
The London Bridge Museum & Educational Trust is committed to establishing a new tourist attraction experience. The ambition is to create an interactive online museum that is a worthy tribute to the immense history that is behind the world's most famous bridge.
Pomegranate won a competitive pitch to research, design and build the virtual museum web experience which will enable the trust to tell the fascinating story of London Bridge from Roman times up to the present day.
THE SOLUTION
This project development is being rolled out in a phased approach. We have started from test and research platform to capture a deep understanding of how visitors from all around the world, want to engage with the attraction. We have established a variety of audience segments that spanning from Tourists to specialist academics.
We are applying a range of insight capture techniques, that range from crowd sourcing through to workshops, this insight has initially enabled us to develop the test beta site and is providing significant resource information for the architectural site planning.
THE OUTCOME
So far the website have proved to be an invaluable tool help the trust communicate their vision for the museum. With many interested parties we look forward to bring the bridge to life in glorious detail.
