THE CHALLENGE
As one of the brightest stars of the British food world, Marcus Wareing’s modern take on classic French cuisine has won him international acclaim. After nine years as Chef-Patron of Pétrus, he now runs his own restaurant, Marcus Wareing at The Berkeley and has two Michelin stars.
Pomegranate were approached because there was a need to create a web presence that established the Marcus Wareing brand as it's own entity giving it autonomy from The Berkeley Hotel and providing the Marcus Wareing team with a communications platform to drive marketing activity.
THE SOLUTION
During the early stages of the project we worked closely with the team at Marcus Wareing to identify the core brand proposition to be expressed across the new flagship website and supporting marketing tools.
It was important for the Marcus Wareing team that the personality of the brand shone through all communications and that we made fine dining an accessible and welcoming experience from beginning to end by sharing with the audience the passion for food and attention to detail that’s required to create each perfect dish.
Simultaneously the visual style closely reflects the atmosphere and surroundings of the Berkeley whilst still leaving an element of surprise to ensure the excitement of a physical visit is not lost.
THE OUTCOME
The website has introduced new methods of data capture and encourages the public to get involved and submit their own reviews of their restaurant experience. The site also includes a behind the scenes blog called 'Kitchen Diaries' for those who want to discover more about life at Marcus Wareing and the attention to detail and passion that is behind each stunning dish.
Since the launch of the website Marcus Wareing have seen a significant increase in website traffic, generating more organic search results and have been able to build an impressive database of active subscribers.
We can also reveal that the egg custard tart is as good as everyone says!
