Insight into mobile push notifications
The average smartphone user has installed 26 Apps and weekly uses only 10 Apps. While mobile apps help attract new customers to businesses, build stronger engagement and drive conversions, this requires users to be longingly interested in the app.
The best way to keep users coming back to the app is by taking the most of the location-based services.
Reaching out to users by sending them targeted content is a powerful tool to connect with the customers. Many though fail at the basic concepts of relevance and timing. See this info graphic below to illustrate the first step in better location based notifications strategy.