How to Counter the 5 Most Common White Paper Promotion Mistakes

http://www.contentmarketinginstitute.com/2012/01/most-common-white-paper-promotion-mistakes/

Check out this great article on using white papers to help your business generate leads.  A white paper will only generate leads if it’s read by the right people. So after you finish writing, you’ll need to make an extra effort to promote it in order to draw potential readers in and, eventually, convert them into clients.