It's very crowded here
2.69 billion indexed web pages
With more than 2.2 billion of email users worldwide who share 144 billion email per day and can access to a million of mobile applications.
How can your Digital Marketing Plan cut-through this massive disruption?
Our Emotional Ignition™ User Experience approach has been developed specifically for brands which are ready to establish a deeper connection with their customers.
By combining functional design with emotional triggers Pomegranate creates the digital experiences that foster more meaningful customer engagement.
Achieving cut-through in the crowded digital landscape is an increasing challenge. Mobile communications and the real power of networked consumers have created a hyper-responsive environment. Embracing increasingly complex technologies, consumers still need to feel in control of their decisions and, even better, in control of outcomes. Our clients can look well beyond purely functional and transactional interactions to where Pomegranate’s soft side has the sharpest edge.
Emotional Ignition™ In Principle
Emotional Ignition™ has been developed by our marketers, designers and psychologists through an understanding of the Limbic system, the brain’s gateway to emotion. This enables us to design user experiences with a clear focus on positive stimulation, impacting on human behaviours, by tending to both the heuristic needs of autonomy and the algorithmic needs of task fulfilment. Achieving the correct balance between the left and right brain ensures that the user feels the fluid practicality they demand and the enhanced satisfaction that is delivered through emotional brand engagement and user experience.
our process to deliver successfully
Emotional Ignition™ in action
Our approach has helped us successfully design and launch user-centered brand experiences for multiple digital platforms, covering almost all areas of business and retail.
Emotional Ignition was developed around six principal project phases:
Knowledge > KPI > Strategy > Expression & Production > Monitor > Refine
Here we grasp the business’ needs and goals:
- Client’s Marketing Targets and Business Opportunities
- What triggers people’s interests through Ethnographical and Psychological On Field Researches?
- Uncover Behavioural Patterns functional to the Business Objectives
Then we set the KPI’s to measure, evaluate and refine:
- Impact on the Business
- Budget Optimization
- Audience Feedback
Create meaningful User-centered Experiences based on the FEI Layers:
- Function: What is needed by the Business and what is useful for the Consumer?
- Emotion: What Attracts and Retains people?
- Innovation: What makes the experience Meaningful and Unique?
Expression & Production
Deploy the Digital Experiences through any media:
- Digital Branding
- Digital Presence
- Digital Marketing
Understanding results is key for improvement.
- Business Growth
- Budget Utilisation
- Audience Satisfaction
Adapting visual, social interaction and content to reflect behavioural changes.
- Visual Design
- Interaction Design