Qual
Pomegranate were hired by Qual to initiate a total re brand and re positioning exercise. Qual were total IT solutions providers offering services from consultancy through to installation, however this expert service was not being portrayed effectively through the existing brand with some clients perceiving Qual to be nothing more than sales focused box shifters.
It was Pomegranate's job to re position Qual within the IT market as the 'Total Solution Provider'.
The design for the identity was derived from the key brand values. The new Qual identity portrays the dynamism, the multi-faceted abilities and the personable, client focussed attitude of the company.
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Website
www.qual.co.uk
