Qual
Customer Relationship Management tools on and offline have played an extensive role in the Qual marketing strategy. They have helped Qual achieve the desired change in perception amongst potential and existing clients.
Generating loyalty by regular proactive approaches, not only adds value in the customers eyes but also develops greater trust and credibility in the information and advice offered.
As well as the e-shots and product updates, customers can opt to receive the alt. magazine free. Incorporating a range of Qual and industry news, this has proved to be a successful route to achieving higher client retention rates and sales generation.
2 of 5 
Website
www.qual.co.uk
