Alpaca farm mobile application
How can Alpacas help you learn?
The report explores current and emerging gaming trends, audience behavioural patterns, social game mechanics and new opportunities relating to social gaming and brand integration.
As a result of the release of this report, we began working with independent game publishers Ben & Andy to create a mobile game to test the power game mechanics have to improve the learning experience.
Function: Test new gaming methods to improve the learning experience
Emotion: Make learning fun and memorable
Design: Creation of a mobile application that takes edutainment to the next level
Using game mechanics to improve the learning experience
Each level introduced a new challenge, onboarding players with simple reaction speed game play, then layering up the challenges to include speed grammar and mathematics.
The game builds a narrative and requires players to help the farmer keep his inquisitive alpacas out of trouble.
Alpaca Farm pushes your reaction speed, spelling and maths skills to the limit!
We then produced a content schedule to generate buzz and engagement pre and post-game launch.
By involving the growing game community in activities such as character naming, we quickly built up a loyal test group of followers, who were keen to be involved with the development and promotion of the game.
With the success of the initial pilot game we have since released extra levels and an Android version due to demand.