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Croud

Great people at a great search agency, need a great website

We’ve worked with several web development agencies since our inception and it was pretty clear early on that Pomegranate just got it. The whole process from kick off meeting, to finished version and support throughout was seamless. In the week after launch our website we saw traffic and engagement metrics vastly improve. Compared to the week previous our Page Views per Session increased 98%, Avg Session Duration increased 86% and bounce rate went from 55% to under 10% leading to more enquiries.

Pomegranate have provided an invaluable service in a part of our business we couldn’t afford to get wrong.

Kris Tait – Marketing & Partnerships @Croud.

Croud are Google’s fastest growing search agency with an ever increasing portfolio of clients from small guys with big ideas to Interflora and Sony.

Their impressive growth has been down to the expertise of their team and the visibility provided to their clients via their Croud Control platform.

However the business identified that the Croud website was not working effectively as a marketing and lead generation platform and needed an urgent overhaul.

Having worked closely with Croud on a number of client projects we were well placed to provide assistance.

Crouds’ designer had been working on some preliminary UI developments however Croud agreed on the importance of a user centred approach so we began the project with a stakeholder workshop and a thorough UX review of the website architecture, UI and proposition.

This lead to a number of important iterations on the UI, in particular with regards to data capture and clarity of the information architecture.

Our team then worked on the development and testing of the responsive site and since its launch it has helped Croud transform their online lead generation.

Project Facts

Function: Relaunch the Croud website as an effective marketing and lead generation tool

Emotion:  A search agency who like visibility, clarity and accountability

Design:  UX and website development for Google’s fastest growing search agency