How do you bring local businesses and tourists together in a mutually beneficial online community?
Function: Developing an interactive, real-time mobile optimised tourist guide application that satisfies both locally-based contributors’ and travelling members’ needs.
Emotion: Make discovering and exploring new places an exciting and entertaining adventure for every genre of traveller and to make contributors feel appreciated for their expertise.
Design: Employing crowdsourcing in a way that enables knowledgeable contributors to supply relevant, motivating content that enhances member journeys.
Making the journey as exciting as the destination
Where the journey begins…
The route to revenue…
Other features include…
- Layered route maps dictated by user preference and version purchased
- Advertising opportunities for affiliated merchants
- Gamification mechanics to motivate both members and contributors
“People are looking for a revolution in travel guides, from Rough guide and Lonely Planet to city maps, they are now considered cumbersome, inaccurate and ultimately disconnected. Guidr connects people to their environment to create a richer, deeper experience. The revolution has begun.”
Head of Innovation, Pomegranate