My Redland Roofing
Protecting British Homeowners for over 90 years.
Redland had been looking for ways to increase their competitive edge and identified a growing trend towards a change in consumer behaviour.
Function: Connecting homeowners with roofing projects to trusted roofing professionals
Emotion: Turning a distress purchase into a positive feeling of protection
Design: Creating an industry-first consumer approach
Reconnecting Redland with the British homeowner, through an industry first digital strategy
We began with research. First analysing the typical user journeys that would lead to an interaction with the Redland brand.
It was time to establish a new relationship with the British homeowner.
But how do we make roofing relevant for the homeowner?
How do we change this negative feeling?
Having a ‘roof over your head’ is the ultimate symbol of protection. Combined with Redland’s impressive claim to have roofed Britain after the Second World War, this was our starting point to build the web design strategy.
From initial research and fact finding…
At every step Redland are protecting British families and their investment. They have got you covered, what a nice thing to be able to say after all these years.