Supporting a disruptive recruitment startup with design expertise
The previous website was failing to deliver commercial value and lacked accurate alignment with the business’ ethos, presenting a less than compelling reflection of Simplified Recruitment’s dynamic and disruptive proposition. Our UX expert reviews and user testing sessions revealed that the current experience was falling short in meeting core user needs and lacked competitive impact.
Through the design and development of a new website, and a redesign of the applicant tracking system (a web application), the client’s proposition was delivered with a focus on targeted, relevant user impact. By introducing a customer experience designed to give value and connect with people, the website has greatly improved its contribution to driving new business and retaining existing.
Function: Provide a simple value proposition to guide users to sign up for the Applicant Tracking System and design a system to provide clear functions to support recruiters in their everyday work.
Emotion: Showcase the brand’s values – dynamism, efficacy, transparency, speed – through a visual representation of everything they stand for.
Design: Creating a fully responsive website and adaptive web app to support the whole user journey.
Simplifying your company’s growth
We began by conducting three stakeholder workshops that allowed us to delve deep into the intricacies of the business proposition, the target audience and the components of the website and web application we were about to redesign.
As the Applicant Tracking System was a complex, dynamic app, we needed to make sure that the prototypes could go to testing with the correct level of interactivity. Only in this way could we highlight the necessary features and design the best possible flow of the application.
Whilst we were simultaneously engaged in creating structure for the front end website and the web app, we knew that the magic would ultimately be applied during the visual design stage.