The Society Of Genealogists
How do you help the members of the future look into the past?
This appearance was having a negative effect on the ability of The Society to attract new members to the organisation.
Function: Creating a web design to improve membership attraction and establish a volunteer recruitment channel
Emotion: Change the perception of The Society Of Genealogists from a search facility for experts to an expert resource for all
Design: Creation of a Genealogy platform to help foster the study of family history amongst a younger audience
Helping The Society Of Genealogists look to the future
It was time for some web design forward thinking…
We then used digital ethnography and anthropology to assess the wider culture surrounding genealogy, specifically to target the activities, drivers and motivations of someone conducting family history studies.
And finally, we analysed the gaps between the two to provide direction for the site redesign.
“Pomegranate’s professional approach gave us confidence from the word go and, within a short space of time, we gained an incredible insight into our somewhat unique community.”
CEO, SOCIETY OF GENEALOGISTS