We provide the information and insight to refine existing market impact, outmaneuver the competition and open up new opportunities.
The digital marketplace is evolving all the time, research needs to evolve alongside it to keep ahead of the game. This is why we use a combination of advanced digital research tools and deep level qualitative research methods to help our clients to track and monitor the online activities and conversations that are most relevant to their brands as well as the values and behaviours that sit behind them.
Try our Digital Brand Content Monitoring
We will show you how people are responding to your online content, help you to understand what is successful and tell you what you how you can build on that success.
Whether it be a single website, or a multi-channel campaign, we can track and monitor you digital content across all channels and platforms to help you establish bespoke KPI's that provide relevant and consistent measures of what success means for you.
We also know that social media metrics can seem quite meaningless when taken on their own. So we also make sure to dig beneath the surface to give you a real insight into the behaviour and opinions that drive the numbers, providing vital clues as to what is going well, what is going badly and what actions need to be taken.
- Track and monitor your content across all channels and platforms
- Bespoke KPI's to determine value and measure success
- Contextual insight to understand the behaviours behind the numbers
Try our Digital Brand Culture Reporting
We will show you who the people are who talk about your brand online, where they talk about it, what they are saying and why they are saying it. We will help you to learn from these conversations to create more effective and authentic relationships with your audience.
We will work with you to help identify the key terms and phrases that define the way people talk about your brand online. Rather than simply throwing a few hastily cobbled together keywords into a social media search engine we will engage in an iterative process of extraction and refinement to cut out the crap and leave you with just the real conversations that sit around your brand. This gives us the big numbers we can engage with them on a number of level's to map and understand how they relate to you in the online space.
Where they hang out, what prompt's them to talk about you, what they say about you when they do, what else they like to talk about and all the other rich media besides talking that they share in relation to you will all be subjected to analysis by our highly skilled digital team.
- Identification of size and scope of your brands digital community
- Deep level investigation of brand engagement drivers and behaviours
- Insight report into use contexts, channel and content preferences
- Audience segmentation by user preferences and online profile
Try our Digital Brand Landscape Analysis
We will show you how the category in which your brand sits is defined in the minds of your consumers. We will break it down for you into components that you can use to tailor your content to more effectively target your audience.
The digital world provides a wealth of media from a huge plethora of sources produced by both consumers and brands to represent products and product categories. We will help you to make sense of this information and leverage it to your advantage. We will create a framework that will demonstrate the particular categories and meanings that sit within a particular space and help you to identify the codes you need to tap into to guide your creative and better define yourself to your target audience. We will also help you to understand the trends that shape and define the territory that surrounds your brand, enabling you not just to follow but to lead with confidence.
- Cultural framework
- Brand category analysis
- Creative guidelines for brand imagery, content and activities
- Trend identification and definition
Try our Digital Competitive Monitoring
We will give you a rundown of the online activities and content that is being generated by your competitors. We will show you how to learn from their successes and failures to put your own brand ahead of the pack.
Why limit your social intelligence to your own brand? We will work with you to identify your key competitors in both the online and offline markets. We will use the information to build a comprehensive monitoring platform that gives you visibility on how you are faring in relation to the rest of the marketplace across a variety of channels and platforms. We will provide you will rankings and analysis across the KPI's that have the biggest impact on your online performance, helping you not only to understand what the numbers mean but the best ways in which to act upon them.
- Track you and your competitors content across all channels and platforms
- Monitor and rank you and your competitors performance against bespoke KPI's
- Analyze and act to shore up weaknesses and exploit areas of opportunity
Try our Digital enhanced engagement toolkit
We will identify the products, activities and events that will enhance your brands values and boost your profile amongst your consumers.
By understanding the space that your brand occupies in the lives of your consumers we can connect the dots to other areas of interest and activities that have a natural resonance with your own brand and that can be used to bolster and refine how you are perceived and how you interact with your audience. We will provide you with a brand territory map that shows where you fit in relation to the wider cultural space and how that breaks down into specific elements within your brand. We will show you what activities will have most resonance with your existing audience and what areas of opportunity exist to either strengthen your connections or to exploit new territories altogether.
- Brand territory map
- Brand identity toolkit
- Analysis of existing and new territories for exploitation
- Recommendations and strategic insight
To discuss a potential project or find out more about our digital research capabilities contact Jim.