The brand is the embodiment and fusion of all the values of a company, the brand is the foundation on which all the companies’ communications tools are built, the brand is the reliable reference point to ensure that a consistent message is portrayed externally to a companies audience and internally to a companies employees.
Our thoughts on branding are simple, if the time is not taken to analyse, research and position the brand accurately then the business is starting on the back foot. The creation, development or refreshment of a brand is at the heart of all our creative solutions. Whilst much confusion can surround the branding process, at Pomegranate we have been commended for our uncomplicated approach.
Pomegranate has spent considerable time refining our uncomplicated approach to brand creation and development by producing a trademarked brand model. BrandConfidence™ was developed around four principle stages, knowledge, strategic vision, expression and delivery. The model is a cyclical process with consistent measuring and analyse undertaken. Below we explain each stage in more detail:
1. Knowledge
The first stage of the branding process is in our opinion the most vital. This is the stage that sets the direction for the rest of the project. During the knowledge phase Pomegranate will carry out in depth research into your company and its competitors, carry out market audits and key person interviews. (This is a guide, each project is different and we may suggest alternative options to benefit the process).
2. Strategic Vision
This is where Pomegranate will utilise the skills of our strategic planners and brand managers to distil the information gleaned from the ‘Knowledge’ phase and suggest the direction we believe that your brand should take. (This is a guide, each project is different and we may suggest alternative options to benefit the process).
3. Expression
It is only after the first two stages are complete that we feel the time is right to get creative and bring the brand to life. From the knowledge obtained from the first phase and the strategic planning from the second phase we are able to provide our creative team with a focused accurate brief. (This is a guide, each project is different and we may suggest alternative options to benefit the process).
4. Delivery
This is the stage where we see all the hard work come into fruition! Pomegranate will implement, measure and test all communications avenues deployed in the promotion of the brand. (This is a guide, each project is different and we may suggest alternative options to benefit the process).
Measurement and Analysis
We pride ourselves on the thorough approach to each project and this is upheld by the consistent measurement and analysis we carry out to make sure the project stays on course to achieve the highest results.
Our thoughts on branding are simple, if the time is not taken to analyse, research and position the brand accurately then the business is starting on the back foot. The creation, development or refreshment of a brand is at the heart of all our creative solutions. Whilst much confusion can surround the branding process, at Pomegranate we have been commended for our uncomplicated approach.
Pomegranate has spent considerable time refining our uncomplicated approach to brand creation and development by producing a trademarked brand model. BrandConfidence™ was developed around four principle stages, knowledge, strategic vision, expression and delivery. The model is a cyclical process with consistent measuring and analyse undertaken. Below we explain each stage in more detail:
1. Knowledge
The first stage of the branding process is in our opinion the most vital. This is the stage that sets the direction for the rest of the project. During the knowledge phase Pomegranate will carry out in depth research into your company and its competitors, carry out market audits and key person interviews. (This is a guide, each project is different and we may suggest alternative options to benefit the process).
2. Strategic Vision
This is where Pomegranate will utilise the skills of our strategic planners and brand managers to distil the information gleaned from the ‘Knowledge’ phase and suggest the direction we believe that your brand should take. (This is a guide, each project is different and we may suggest alternative options to benefit the process).
3. Expression
It is only after the first two stages are complete that we feel the time is right to get creative and bring the brand to life. From the knowledge obtained from the first phase and the strategic planning from the second phase we are able to provide our creative team with a focused accurate brief. (This is a guide, each project is different and we may suggest alternative options to benefit the process).
4. Delivery
This is the stage where we see all the hard work come into fruition! Pomegranate will implement, measure and test all communications avenues deployed in the promotion of the brand. (This is a guide, each project is different and we may suggest alternative options to benefit the process).
Measurement and Analysis
We pride ourselves on the thorough approach to each project and this is upheld by the consistent measurement and analysis we carry out to make sure the project stays on course to achieve the highest results.
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