The techniques brands used years ago to increase customer loyalty are no longer relevant. In a world full of increasing choice it’s more important than ever to pay attention to changing customer needs.
Our recent UX review shows how challenger banks are disrupting the finance sector with better digital experiences.
There’s a new kind of value for today’s energy customers. Our latest review compares the UX of British Gas and npower to newcomers OVO and Economy energy.
Are you tracking your customer experience in the best way possible? Our head of research shares his thoughts on customer insight advancements and the future role of agencies…
[dt_gap height=”30″][dt_gap height=”30″]Duncan Thomas was approached by Business Reporter to talk about Customer Experience (CX).
The global luxury goods market is growing continuously, with last year alone showing a 3 % increase to a size of €224 billion. Almost every service, every shop is becoming digital, which is forcing the premium market to follow suit.
[dt_gap height=”50″][dt_gap height=”50″]In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how.
[dt_gap height=”50″][dt_gap height=”50″] As our world continues to become more digital, the terms ‘user’ and ‘customer’ are often referred to interchangeably in the scope of designing effective online experiences; so much so that they have started to merge into one single definition.