The term customer-centric is pretty self-explanatory, however we can elaborate on its interpretation. Wikipedia’s definition of user-centered design is a helpful start: “User-centred design (UCD) is a framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive […]
[dt_gap height=”30″][dt_gap height=”30″]Duncan Thomas was approached by Business Reporter to talk about Customer Experience (CX).
The global luxury goods market is growing continuously, with last year alone showing a 3 % increase to a size of €224 billion. Almost every service, every shop is becoming digital, which is forcing the premium market to follow suit.
[dt_gap height=”50″]Saying Facebook is a popular social networking tool would be an understatement, when the latest statistics count 1.49 billion monthly active users for the social medium as of June 2015, of which nearly 30% are aged 13 – 24.
Now that switching banks has been made easier than ever, we take a look into consumer banking in the UK and ask the question. Does consumer loyalty exist?
When manufacturers start using initiatives that target individual customers, you know something has changed. The question is, is it a revolution in marketing or simply economics forcing manufacturing industries to evolve with the times?
British Telecom may have coined the phrase ‘it’s good to talk’ back in 1994 but the reality is, it is. Whilst landline phones may no longer signal our only means of long distance, instant communication, the desire to tell the world our thoughts and opinions remains too big a temptation for individuals and businesses to […]
This great infographic from Social Barrel takes a look at the audiences of ten of the most popular social media platforms around to help you decide where you should focus your efforts when it comes to developing a sound digital marketing strategy.
In this issue we provide more tips to enhance your digital marketing and continue our look at how digital is repaving the paths of customer engagement.
Bitcoin is a distributed peer-to-peer digital currency that functions without the intermediation of any central authority.