[dt_gap height=”50″][dt_gap height=”30″][dt_gap height=”10″]User experience design is an inherently collaborative process—teams around the world are built in a cross-functional manner, as agile project management techniques are now used by over 90% of agencies. Because of the collaborative nature of UX, workshops can be an ideal way to save time, optimise communication, and generate great results as […]
Design thinking has attracted a lot of buzz in recent years. It has been widely adopted in the software development / website development industry, an area which makes it easy to quickly iterate and prototype products.
[dt_gap height=”50″][dt_gap height=”50″]Every UXer has budgets and deadlines to work to, regardless of whether they’re working as part of an internal team or for an external agency. Inevitably, with most projects, the scope of what is ultimately desired compared to what resources are available to achieve it are rarely perfectly aligned.
[dt_gap height=”50″][dt_gap height=”30″][dt_gap height=”10″]A lot of UXers nowadays, in the agile world, are struggling to get any research done due to deadlines being shorter and startup research budgets being tighter.
[dt_gap height=”50″][dt_gap height=”50″] “The most effective marketers use a process of experimentation to consistently test, iterate, and grow. Instead of waiting until they’re losing customers and sales, they test proactively in order to prevent problems before they arise.”
[dt_gap height=”50″][dt_gap height=”50″]In a previous article, we showcased a selection of our ‘go-to’ tools for creating the most engaging, online user experiences. Here, we take it to the next level and provide a sneak peek at some of our favourite digital devices that enable us to implement and deliver our UX strategies.
[dt_gap height=”50″][dt_gap height=”50″]In Part 1, we looked at the future of the rapidly growing field of Emotion-Tracking using both Traditional/Physiological cues and Behavioural cues. Here, we look at two specific platforms, both of which are attempting to significantly reduce the intrusiveness of typical testing methods and many of which we identified in our previous article.
[dt_gap height=”50″][dt_gap height=”50″]In order for UX design to continue to progress, the research methods we employ to gather the data we need to develop our approach also need to evolve. At Pomegranate, our approach to UX design is based on our own unique methodology – something we like to call “Emotional Ignition™”.
[dt_gap height=”50″][dt_gap height=”50″] Our clients and peers often ask us one of the most popular questions in the industry – “What do you use for…”. We don’t have a simple prescription for each project and we are regularly incubating new tools in our test lab.
[dt_gap height=”50″][dt_gap height=”70″][dt_gap height=”50″]As designers we all have our own take on what it means to be creative. What one person considers effective design may not always be the opinion shared by others. Here lies the dilemma in developing online user experiences that appeal to our target audiences.