[dt_gap height=”30″][dt_gap height=”30″]Duncan Thomas was approached by Business Reporter to talk about Customer Experience (CX).
[dt_gap height=”50″][dt_gap height=”50″]Each month we release a range of insights from Pomegranate and from across the CX industry. We share ideas and learning from within our own innovation Lab, client experiences and the latest in research intelligence, to help you improve your customer relations.
[dt_gap height=”50″][dt_gap height=”50″]In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how.
[dt_gap height=”50″][dt_gap height=”50″] As our world continues to become more digital, the terms ‘user’ and ‘customer’ are often referred to interchangeably in the scope of designing effective online experiences; so much so that they have started to merge into one single definition.