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The concept of User Experience Design has been around for a long time. The field, as we refer to it today, has emerged over the last 25 years as a revolution in the software industry, however purists will maintain the concept of UX in a digital context is a whole separate entity.
[dt_gap height=”50″][dt_gap height=”50″]Each month we release a range of insights from Pomegranate and from across the CX industry. We share ideas and learning from within our own innovation Lab, client experiences and the latest in research intelligence, to help you improve your customer relations.
[dt_gap height=”50″][dt_gap height=”50″]In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how.
[dt_gap height=”50″][dt_gap height=”50″]Before the Internet took over travel bookings, people used the services of travel agents to plan their holidays. With travel agents, customers could discuss their desires, needs, and priorities, and expect a proposition specifically tailored to meet those need.
[dt_gap height=”50″][dt_gap height=”50″] As our world continues to become more digital, the terms ‘user’ and ‘customer’ are often referred to interchangeably in the scope of designing effective online experiences; so much so that they have started to merge into one single definition.
[dt_gap height=”50″][dt_gap height=”50″] According to a Toluna survey of over 2,000 UK consumers, 53% of respondents found and booked their holiday online, while 30% conducted online research first, then booked their reservations offline.
[dt_gap height=”50″][dt_gap height=”70″][dt_gap height=”50″]As designers we all have our own take on what it means to be creative. What one person considers effective design may not always be the opinion shared by others. Here lies the dilemma in developing online user experiences that appeal to our target audiences.
New technologies and ways of interacting with its users emerge nearly every day. However, only very few of them actually engage the user to the extent of not only rational and pragmatic approval of the idea, but also a deeply engraved gateway to emotion.