Hello, we are Pomegranate, the digital user experience agency.

We fuse function, emotion and design to create meaningful user experiences that achieve business goals.

Some recent work


Alpaca Farm

Taking edutainment to the next level.



Reconnecting Redland with the British homeowner.


Virtual London Bridge Museum

Bringing the living bridge back to life.

What we do

We help businesses understand, plan, design and optimise their user journeys.

People have freedom unlike ever before, consuming digital content and services, when they want, where they want and on whichever device they choose. If brands are to achieve their business objectives it is vital they place importance on designing user journeys that combine ‘no fuss’ functionality with emotional stimulation. This is where we can help.
Insight & Understanding

Insight & Understanding

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Planning & Prototyping

Planning & Prototyping

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Design & Development

Design & Development

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Optimise & Refine

Optimise & Refine

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How we work

Whether we are asked to help businesses scope and prototype new digital products, design mobile first strategies or optimise existing digital user experiences, success is achieved when four key elements are considered.

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Hate forms? Contact Duncan directly, he loves a chat.

Duncan Thomas Duncan Thomas Head Of Innovation

Call: 020 7336 7322 Email: duncan[at]pomegranate.co.uk Connect: LinkedIn

Our thoughts on user experience…


Job Opportunity – UX Designer

We are looking for a User Experience Designer to join Pomegranate. You will be working in our UX design team helping with creating innovative solutions for product strategies and experience. The successful candidate will have the opportunity to work with some of the biggest and best known brands from our varied and exciting client portfolio.

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The risks of designing with(out) empathy

Everybody is talking about empathy. Empathy in everyday life; empathy in work; empathy in design. The latter is fast becoming a buzzword, often encapsulating any activity that makes you think about your users.

As UX specialists, we are all about understanding our clients’ target audience, but it’s so much more than simply developing a UX journey that answers a fundamental need. The key is to be able to connect with a user on a deeper level – how do they think? How do they approach problem-solving?

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How many personas do we really need?

As designers we all have our own take on what it means to be creative. What one person considers effective design may not always be the opinion shared by others. Here lies the dilemma in developing online user experiences that appeal to our target audiences.

One tool we use, that has suffered a turbulent past in terms of its application, is personas.

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