Hello, we are Pomegranate, the digital user experience agency.

We fuse function, emotion and design to create meaningful user experiences that achieve business goals.

Some recent work


Alpaca Farm

Taking edutainment to the next level.



Reconnecting Redland with the British homeowner.


Virtual London Bridge Museum

Bringing the living bridge back to life.

What we do

We help businesses understand, plan, design and optimise their user journeys.

People have freedom unlike ever before, consuming digital content and services, when they want, where they want and on whichever device they choose. If brands are to achieve their business objectives it is vital they place importance on designing user journeys that combine ‘no fuss’ functionality with emotional stimulation. This is where we can help.
Insight & Understanding

Insight & Understanding

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Planning & Prototyping

Planning & Prototyping

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Design & Development

Design & Development

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Optimise & Refine

Optimise & Refine

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How we work

Whether we are asked to help businesses scope and prototype new digital products, design mobile first strategies or optimise existing digital user experiences, success is achieved when four key elements are considered.

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Hate forms? Contact Duncan directly, he loves a chat.

Duncan Thomas Duncan Thomas Head Of Innovation

Call: 020 7336 7322 Email: duncan[at]pomegranate.co.uk Connect: LinkedIn

Our thoughts on user experience…


The Future of UX Research Part 2

In Part 1, we looked at the future of the rapidly growing field of Emotion-Tracking using both Traditional/Physiological cues and Behavioural cues.

Here, we look at two specific platforms, both of which are attempting to significantly reduce the intrusiveness of typical testing methods and many of which we identified in our previous article.

Read more