Some recent work
What we do
We help businesses understand, plan, design and optimise their user journeys.
How we work
Our thoughts on user experience…
We are looking for a User Experience Designer to join Pomegranate. You will be working in our UX design team helping with creating innovative solutions for product strategies and experience. The successful candidate will have the opportunity to work with some of the biggest and best known brands from our varied and exciting client portfolio.Read more
Everybody is talking about empathy. Empathy in everyday life; empathy in work; empathy in design. The latter is fast becoming a buzzword, often encapsulating any activity that makes you think about your users.
As UX specialists, we are all about understanding our clients’ target audience, but it’s so much more than simply developing a UX journey that answers a fundamental need. The key is to be able to connect with a user on a deeper level – how do they think? How do they approach problem-solving?Read more
As designers we all have our own take on what it means to be creative. What one person considers effective design may not always be the opinion shared by others. Here lies the dilemma in developing online user experiences that appeal to our target audiences.
One tool we use, that has suffered a turbulent past in terms of its application, is personas.Read more