Putting humans
at the heart
Digital experiences that design with human thinking at the core capture customers at critical decision-making moments.
The Behavioural Experience Agency
Where science
meets experience
Our research, design and web development solutions work with human psychology to create digital experiences that perform in the real world.
Beyond features and functions, we lean into what truly matters. Moments that spark confidence, nurture belonging, and build emotional connections.
Pomegranate. Creating genuine human moments
Putting humans
Psychology meets smart design
By combining behavioural science, design, and technology, we create digital experiences that work with human nature, not against it.
We see what's missing
Drive measurable growth, build lasting relationships and accelerate adoption with digital experiences baked in human decision-making.
What we do
Experience
Deep-dive discovery that uncovers what your customers really think, feel and need. We blend qualitative insight with quantitative rigour to inform every decision.
Turning insight into action. We craft experience strategies that align business goals with human needs, creating roadmaps that deliver measurable impact.
Beautiful interfaces built on behavioural science. Every interaction is crafted to guide, delight and convert—turning complex journeys into intuitive experiences.
Pixel-perfect engineering that brings designs to life. We build fast, accessible, scalable digital products using modern technologies and best practices.
Continuous improvement driven by data. We test, learn and iterate to maximise performance, ensuring your digital experience evolves with your customers.
Our approach
How we transform
experiences
Inform
Optimise
InnovateInform
True insight through science
We uncover what your data can't: the emotional triggers and decision patterns behind user behaviour. We use this insight to shape every design decision, creating experiences that benefit both your customers and your business.
ContextualQualitativeQuantitativeBiometric
The results
Why work with us
01Human Connection
Loyalty isn't bought - it's earned through experiences that understand and respect your audience.
We design digital touch-points that strengthen relationships and turn customers into advocates.
02Strategic Transformation
We help you see audiences as humans, not metrics.
Our behavioural science approach drives your digital evolution beyond simply features and functions by leveraging human science to establish deeper emotional and psychological connectivity.
03Operational Efficiency
By auditing your digital ecosystem and applying behavioural insights upfront, we deliver precise performance data that informs design decisions, enables continuous optimisation and reduces costly rebuilds.
04Commercial Growth
We align human behaviour with business strategy to create digital touch-points that people actually want to use.
05Innovative Differentiation
We create standout digital experiences through deep audience understanding, not trends or gimmicks – keeping you front of mind when it matters most.
Our industries
The industries
we serve
Health
Designing experiences that improve lives. From Pharmaceutical to consumer health brands, we bridge compliance and connection to de-risk technology decisions, increase product adoption and build user-centric, memorable digital experiences.
Wealth
Building trust through technology. From insurance to fintech, we bridge digital innovation and human need to increase client acquisition and retention, reduce operational complexity and create premium experiences.
Technology
Creating connections in intense markets. From SaaS to tech, we transform feature-focused products into human-centred experiences to differentiate beyond functionality and build emotional connections.
Case studies
Pomegranate in action
Our clients
Hear it from our clients
Wow! You guys took us on a journey of discovery I never thought possible.
I thought we had it all figured out but you have got us 1000% further.
Max Pepe, Global Marketing Director, Ogury
Fast 100, one of the UK’s fastest growing tech startups
One of the most valuable partnerships we've established.
The team's exceptional creativity, passion and delivery have made a huge difference to our marketing.
Megan Simpson, Senior Marketing Executive
Advancing the world of specialist insurance
I knew I could rely on the team 100%.
If you suspect there is something wrong with your website, I would definitely recommend getting the Pomegranate team involved, the research they can do into user experience and emotional connection with your audience is super powerful!
Justin, CEO of Justin Guitar
World's #2 guitar coaching organisation
