86% pay more for trustOnly 18% stay for discounts52% find sales-led personalisation intrusive63% lose trust over poor site design49% are wary of hidden data use51% dropped a health product that didn’t work86% pay more for trustOnly 18% stay for discounts52% find sales-led personalisation intrusive63% lose trust over poor site design49% are wary of hidden data use51% dropped a health product that didn’t work